Questions Regarding "The Dog Lodge" Website

What is the primary purpose of this web site?

This is the website for the company called "The Dog Lodge" The purpose of this website is to provide information about "The Dog Lodge's" services, capture new customers, and retain current customers.

Who is your target audience?

Dog owners. Secondary would be professionals who wish to work for "The Dog Lodge", though the current website doesn't advertise for employees (though a prospective employee could query through the contact method provided).

If someone visited your web site, why would they return in the future?

I hope to lure in new customers & repeat customers (even if they don't need to create a reservation or get contact information) by the pictures, online account, and webcams. Also, customers can make reservations online (requires more programming on server side).