The primary purpose of this website is to promote skydiving as an exciting and fulfilling activity. In promoting the activity it draws attention to the services the business offers.
This website is targeting the working class adult. The work-a-day men and women that need an outlet from their hectic lives. It is a call to that wild spirit that lives within people. It beckons to the adventurer, the thrill seeker, the independent soul who is not afraid to live life to the fullest.
I have placed a simulated social media board withing the JUMP! chat page. This would represent an area where students, instructors, and enthusiasts could meet, plan, and communicate. This would also be where special offers and events would be displayed. Patrons who register with the site would also receive a regular newsletter. Dynamically updated photo galleries and user videos would continue to motivate people to visit the site.